About Us

Volvo Cars of Roanoke

Trust is something that we value above all else at Volvo Cars of Roanoke. When you choose to work with our dealership, we view this as a commitment that we own up to during each stage of the car-buying process. Don't settle for an average automotive experience. Stop by our Volvo dealership, and see why the people of Roanoke, VA, turn to us for superior service.

You're more than just a nameless face at Volvo Cars of Roanoke. We remember those who walk through our doors, and we remain loyal in return. Throughout your vehicle's lifetime, you can expect attentive and efficient service from our professionals.

Selling cars is part of the business, but it doesn't drive what we do. Serving people is our true passion, so you can look forward to constant support when you head over to your local Volvo dealer. While many car dealerships claim to prioritize service, we have the experience to back it up. We proudly serve Roanoke and the surrounding areas, and we plan to continue the high standards established by the Berglund Automotive Group.

As a family-owned and -operated dealership, we treat you as more than a customer. We strive to build healthy relationships with the people who depend on us, so you can rest assured knowing that your best interests are in our best interests. When you need someone in your corner, you know who to turn to. Visit Volvo Cars of Roanoke when you're ready to search for your next vehicle. Our team will stand by you throughout your car-buying journey, so you can achieve your automotive goals.

The Farrell Family

For more than 25 years, the Farrell family have led the Berglund Automotive Group. Since the Farrells took over the company in 1988, the company has been family-owned and operated. It all started when Bruce Farrell came to work for Donald Berglund in 1975. After working his way up from a mechanic to becoming a General Manager, Bruce took over the dealership group after Mr. Berglund passed away. Eventually, Bruce's son William took the lead of the company, becoming the President while his father remained CEO. The Farrell family's hard work and determination have played a major role in the Berglund Automotive Group becoming one of the largest and most successful dealerships in Virginia.

At Berglund Automotive, the focus is always on satisfying the needs of the customer. When you step on a Berglund lot, you will find a showroom full of helpful staff and great deals. With over 10 dealership across the Roanoke and Lynchburg area, you are sure to find a huge variety of vehicles, both new and used. No matter which dealership you find yourself at, you can rest easy knowing a professional salesman will help you find the perfect vehicle. And best of all, you know you will be getting the best price around, since our volume saves you money.

  1. Volvo Cars of Roanoke

    5000 Franklin Rd.
    Roanoke, VA 24014

    • Sales: (877) 281-2330
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Get in Touch With Us

  • Contact our Sales Department at: (877) 281-2330
  • Monday9:00 AM - 7:00 PM
  • Tuesday9:00 AM - 7:00 PM
  • Wednesday9:00 AM - 7:00 PM
  • Thursday9:00 AM - 7:00 PM
  • Friday9:00 AM - 7:00 PM
  • Saturday9:00 AM - 6:00 PM
  • SundayClosed